Campaign Strategy
VersaBucks (PC-8) runs Jul 14–31 as a sitewide tiered dollar-off coupon (code VBUCKS). Inside that window sit two 48-hour Bonus Days boosts — the equivalent of a flash, but layered onto the same VersaBucks lever. These ads promote those two boosts only.
Boost 1 — Budget (Classic Carport), Jul 16–17. The core VersaBucks bonus lifts from $500 to $600 off on orders $3,000+. Aimed at the price-sensitive carport buyer. Framed as the existing $500 plus a $100 bonus so the core tiers stay intact in customers' minds.
Boost 2 — High-End (Summit Garage), Jul 23–24. The top tier lifts to up to $2,500 off on the biggest builds. Destination-led (“Top tier now $2,500”), aimed at the confident $15K+ buyer and timed to smooth large-order plant load before the close.
Each boost runs A/B — Direction A (clean render on brand orange) and Direction B (lifestyle on a real property) — at all three Meta sizes. Same look as the launch ads, minus the cherry blossoms. Everyday Value kits are excluded from both. Ads point to the VersaBucks landing page.
